Dabur India
Redesign of an E-commerce website to boost user engagement and sales.
Overview
The aim of this project was to modernize the parent company's website into a dynamic and user-centric platform, to enhance user engagement and drive increased sales.
By leveraging contemporary web technologies and design principles, we intended to create a seamless online experience that aligns with current industry standards and user expectations.
The Challenge
The current state of the company's website reflects a dated and static online presence that, while once effective, now poses challenges in attracting and retaining new customers. The website's design, functionality, and overall user experience have become outpaced by evolving industry standards, leaving it less competitive in the dynamic digital landscape.
Team
2 Designers
2 Developers
1 Project Manager
Total: 5
My Role
User Research
Identifying Pain Points
Competitive Analysis
Prototyping
Visual Design
Asset Creation & Curation
Tools Used
Adobe XD
Figjam
Adobe Photoshop
Adobe Illustrator
Miro
Timeline
3 months
(April 2023 - June 2023)
Problem Statement
"Improve outdated website with modern design and functionality to attract and retain new customers."
Dabur Background
Dabur is one of the largest fast-moving consumer goods (FMCG) companies in India, with a global presence in USA, UK, UAE, Egypt, Nepal and Bangladesh. Dabur specializes in the development, marketing and sale of Ayurvedic medicine and natural consumer products.
They have Android, iOS as well as Web platforms.
Understanding the Buyer's Experience
Thousands of users visit the Dabur platforms regularly to buy products that suit their individual needs.
To enable a smooth purchase it is important for the sellers to provide an accessible and informative experience, allowing the users to make the right choice for themselves hassle-free, from the multiple options offered.
Design Process
Research Goals
A comprehensive study was conducted in the form of competitive analysis and user interviews, to gain insights into the user's experience.
• Understand the purchase process of the users
• Discover the underlying issues that users face with the current website
• Comprehend the impact of the current website's features
• Analyse competitor websites to screen for design opportunities
• Identify user needs based on current trends and lifestyle
• Explore the benefits of the introduction of potential new features
Pain Points
One-on-one interviews were conducted with existing users in order to understand their experience with the Dabur website. Subsequently, the key pain points were derived as follows:
Competitive Analysis
A competitive analysis of leading brands selling similar products as Dabur was done in order to screen their online presence for design opportunities. The key takeaways are as follows:
Design Goals
After careful analysis of the data collected, a set of design goals were drawn out to cater to user needs.
Process
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut volutpat sapien sit amet magna fermentum, ut auctor mi tempus. Pellentesque id massa lacus. Vestibulum pellentesque malesuada enim, eget gravida elit finibus sit amet. In ipsum elit, vulputate eu arcu quis, dictum lobortis ex.
Solution
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut volutpat sapien sit amet magna fermentum, ut auctor mi tempus. Pellentesque id massa lacus. Vestibulum pellentesque malesuada enim, eget gravida elit finibus sit amet. In ipsum elit, vulputate eu arcu quis, dictum lobortis ex.
